Marketing strategy of bottled water industry of Uzbekistan
Аннотация
The existence of the bottled water industry in Uzbekistan could be traced back
to 1950s with first glass-bottled mineralized and sparkling water produced by local
manufacturers. “Tashkent suv” was one of them and local producers were named
after their production location. That is, If in Samarkand, then “Samarkand suv”; if in
Chortoq, then “Chortoq suv” and so on
Библиографические ссылки
Worldometers (2019), Uzbekistan Population, March 19, 2019, accessed on March 19,
, http://www.worldometers.info/world-population/uzbekistan-population/
Review.uz (2014), Мокрое дело. Обзор рынка бутилированной питьевой и
минеральной воды, November 24, 2014, accessed on March 19, 2019,
http://review.uz/uz/post/jurnal-maqola/nomer920
Defacto Marketing Agency (2016), accessed on March 19, 2019, http://defacto.uz/
Hydrolife Bottlers (2019), accessed on March 19, 2019, http://hydrolife.uz/o-kompanii
Raya Karlibaeva, Khairulla Kurbonov, Gulnora Bekimbetova, Jakhongir Shaturaev. The Effectiveness of Investment Projects in Development
of Innovative Activities of Enterprises. European Business & Management. Vol. 8, No. 3, 2022, pp. 62-71. doi: 10.11648/j.ebm.20220803.11
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