QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARDA MARKETING REJALASHTIRISH TIZIMINI TAKOMILLASHTIRISH
Mualliflar
- Umida Uzakova
Kalit so'zlar
marketing planning, construction materials, strategic management, competitiveness, marketing mix, market segmentation.
Annotatsiya
The study examined the theoretical foundations of the marketing planning system in construction materials manufacturing enterprises. A conceptual model of the marketing planning process was developed through the synthesis of classical and modern marketing theories. Specific features of strategic marketing management in industrial enterprises were identified and their impact on competitiveness in the construction materials market was analyzed. A systematic approach, comparative analysis, and scientific literature synthesis methods were applied as the research methodology. The results demonstrated the necessity of creating an integrated model for improving the marketing planning system. Theoretical conclusions were formulated regarding the enhancement of marketing planning effectiveness in industrial enterprises.
Adabiyotlar
- 1. Kotler, P. & Keller, K.L. (2016). Marketing Management, 15th Edition. Pearson Education. https://www.pearson.com/en-us/subject-catalog/p/marketing-management/P200000005765 2. McDonald, M. & Wilson, H. (2016). Marketing Plans: How to Prepare Them, How to Profit from Them, 8th Edition. Wiley. https://www.wiley.com/en-us/Marketing+Plans%3A+How+to+Prepare+Them%2C+How+to+Profit+from+Them%2C+8th+Edition-p-9781119217084 3. Naranjo, G., Pellicer, E. & Yepes, V. (2011). Marketing in the construction industry: State of knowledge and current trends. DYNA, 78(170), 245–253. https://www.redalyc.org/pdf/496/49621159030.pdf 4. Mokhtariani, M., Sebt, M.H. & Davoudpour, H. (2017). Construction Marketing: Developing a Reference Framework. Advances in Civil Engineering, Article ID 7548905. https://onlinelibrary.wiley.com/doi/10.1155/2017/7548905 5. Pettinger, R. (2002). Construction Marketing: Strategies for Success. Macmillan Education UK. https://link.springer.com/book/10.1007/978-1-349-14458-7 6. Tang, Y., Wang, P. & Zhang, Y. (2007). Marketing and business performance of construction SMEs in China. Journal of Business & Industrial Marketing, 22(2), 118–125. https://www.emerald.com/insight/content/doi/10.1108/08858620710730230/full/html 7. Lambin, J.J. & Schuiling, I. (2012). Market-Driven Management: Strategic and Operational Marketing, 3rd Edition. Palgrave Macmillan. https://link.springer.com/book/10.1007/978-0-230-36312-0 8. Dikmen, I., Birgonul, M.T. & Ozcenk, I. (2005). Marketing orientation in construction firms: evidence from Turkish contractors. Building and Environment, 40(2), 257–265. https://www.sciencedirect.com/science/article/abs/pii/S0360132304001738 9. Porter, M.E. (2008). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press. https://www.simonandschuster.com/books/Competitive-Strategy/Michael-E-Porter/9781416590354 10. Aaker, D.A. (2014). Strategic Market Management, 10th Edition. Wiley. https://www.wiley.com/en-us/Strategic+Market+Management%2C+10th+Edition-p-9781118582862 11. Drucker, P.F. (2006). The Practice of Management. Harper Business. https://www.harpercollins.com/products/the-practice-of-management-peter-f-drucker 12. Preece, C., Moodley, K. & Smith, P. (2003). Construction Business Development: Meeting New Challenges, Seeking Opportunity. Butterworth-Heinemann. https://www.elsevier.com/books/construction-business-development/preece/978-0-7506-5109-4