THE PROCESS OF TECHNOLOGICAL TRANSFORMATION IN MARKETING ACTIVITIES

Основное содержимое статьи

Аннотация

The definition of digital marketing and its strategy is given, its differences from traditional
marketing are given. The effectiveness of various digital marketing methods to increase business
profitability and increase the value of companies is shown.

Информация о статье

Как цитировать
THE PROCESS OF TECHNOLOGICAL TRANSFORMATION IN MARKETING ACTIVITIES. (2022). Архив научных исследований, 5(5). извлечено от https://journal.tsue.uz/index.php/archive/article/view/3046
Раздел
Статьи

Библиографические ссылки

Durmaz, Y. & Efendioglu, I., H. (2016): ‘Travel from Traditional Marketing to Digital

Marketing’

https://journalofbusiness.org/index.php/GJMBR/article/view/2049/1951 [Accessed 21/07/20]

Forbes Press Releases (2016): ‘Customers Like to Research Online but Make Big

Purchases in Stores, Says New Retailer Study’

https://www.forbes.com/sites/forbespr/2016/05/25/customers-like-to-research-online-but-makebig-purchases-in-stores-says-new-retailer-study/#1ff70249244b [Accessed 07/08/20]

Grothaus, M. (2015): ‘You’ll Never Guess What The First Thing Ever Sold On The

Internet Was’

Li, W. (2002): ‘The first search engine, Archie’

https://web.archive.org/web/20070621141150/http://isrl.uiuc.edu/~chip/projects/timeline/1990ar

chie.htm [Accessed 19/07/20]

Monnappa, A. (2020): ‘The History and Evolution of Digital Marketing’

https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article [Accessed

/07/20]

Singleton, S. (2000): ‘How Cookie‐ Gate Crumbles’

https://www.cato.org/publications/commentary/how-cookiegate-crumbles [Accessed 18/07/20]

Sloan, M. (2020): ‘Digital Marketing vs. Traditional Marketing: Is One More Powerful

Than the Other?

Storm, M. (2020): ‘The Benefits of Digital Marketing: 6 Advantages of Online

Advertising’ https://www.webfx.com/blog/marketing/benefits-of-digital-marketing/ [Accessed

/07/20]

Tiwari, S. (2018): ‘History of Digital Marketing: The Evolution that started in the

s’ https://www.digitalvidya.com/blog/history-of-digital-marketing/ [Accessed 18/07/20]

Rajabov N. ZONAL POLICY CONCEPT: PROSPECTS FOR EFFECTIVE INVESTMENT CLIMATE MANAGEMENT //Экономика и образование. – 2022. – Т. 23. – №. Maxsus son. – С. 212-219.

Ражабов Н. ЭРКИН ИҚТИСОДИЙ ЗОНАЛАРДА ИНВЕСТИЦИОН МУҲИТ ЖОЗИБАДОРЛИГИНИ БОШҚАРИШ МАСАЛАЛАРИ ХУСУСИДА: https://doi. org/10.55439/ECED/vol23_iss3/a15 //Экономика и образование. – 2022. – Т. 23. – №. 3. – С. 101-108.

Beknazarovich T. K. USE OF MARKETING STRATEGIES IN INCREASING THE INVESTMENT CAPACITY OF THE REGIONS //INTERNATIONAL SCIENTIFIC CONFERENCES WITH HIGHER EDUCATIONAL INSTITUTIONS. – 2022. – Т. 1. – №. 25.10. – С. 43-51.