FEATURES OF CREATING THE IMAGE OF THE TERRITORY IN INCREASING THE INVESTMENT POWER OF NAVOI REGION

Abstract

The article explores the scientific and theoretical aspects of creating the image of the region in
increasing the investment attractiveness of the regions. Approaches to assessing the investment
image of the region are systematized. Based on the results of the analysis of investment policy of
Navoi region, an organizational mechanism has been proposed to create a positive investment
image. Scientific proposals and practical recommendations for the formation of the investment
image of Navoi region and the use of marketing technologies in it have been developed.