QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARDA MARKETING REJALASHTIRISH TIZIMINI TAKOMILLASHTIRISH

marketing planning, construction materials, strategic management, competitiveness, marketing mix, market segmentation.

The study examined the theoretical foundations of the marketing planning system in construction materials manufacturing enterprises. A conceptual model of the marketing planning process was developed through the synthesis of classical and modern marketing theories. Specific features of strategic marketing management in industrial enterprises were identified and their impact on competitiveness in the construction materials market was analyzed. A systematic approach, comparative analysis, and scientific literature synthesis methods were applied as the research methodology. The results demonstrated the necessity of creating an integrated model for improving the marketing planning system. Theoretical conclusions were formulated regarding the enhancement of marketing planning effectiveness in industrial enterprises.